HR Retail 2018

April 10-April 12, 2018

Rancho Bernardo Inn, San Diego, CA


Day Three: Digital Transformation

7:45 AM - 8:30 AM Registration & Breakfast

8:30 AM - 8:35 AM Welcome Remarks

Zainab Hayat, Program Director, HR Retail 2018


Zainab Hayat

Program Director
HR Retail 2018

8:35 AM - 8:50 AM Chairperson’s Opening Address

8:50 AM - 9:20 AM Fire-Side Chat: Are You Looking into the Future of Work & People?

Melissa Enbar, VP, People & Culture, Birchbox
As digital innovation rapidly transforms and millennials start dominating the workforce, HR needs to be driving a culture focused on the future of work and employee relationships.

  • Thinking about flexibility in terms of work styles and remote work
  • Utilizing technology to manage the blurred lines between work and personal life
  • Developing a culture with purpose, learning and innovation at the forefront
  • Embracing and leaving space for the pursuit of personal interests
  • Driving changes in workplace culture to embrace technological innovation
  • Leveraging technological innovation to connect and develop employees


Melissa Enbar

VP, People & Culture

9:20 AM - 9:50 AM Case Study Interactive: The Mobility Lifecycle: Engage, Enable, and Empower for a Customer Centric Employee

Claudia Healy, VP, HR Operations, Verizon Wireless
Mobile is on a lot of retail minds, but how is HR building it in to their employee lifecycles? At Verizon Wireless, being mobile is an unquestionable need as the company evolves with its customers. Claudia Healy will share how mobile devices:

  • Impact your employees in how they engage with their work and their customers
  • Can be a platform for peer-to-peer learning and engagement
  • Are used as training resources and tools to sell


Claudia Healy

VP, HR Operations
Verizon Wireless

9:50 AM - 10:20 AM Morning Refreshment Break

10:20 AM - 10:55 AM Panel Interactive: The March to Mobile: How Do You Get Your HR Team Funded & Educated for Mobile Technology

Brandon Raasch, Director, Human Resources, West Marine
While businesses have embraced that the move to mobile is inevitable, Retail organizations and HR teams are still playing catch up. Does your mobile strategy include:

  • Educating HR teams on rapidly changing technology?
  • Adopting mobile solutions for all your HR services?
  • Tech advantage, or poor service; how does mobile work on your retail floor?
  • Marketing for talent on mobile platforms?
  • Discovering apps that change your HR approach?


Brandon Raasch

Director, Human Resources
West Marine

10:55 AM - 11:10 AM Keynote: How to Best Leverage HR to Grow Your Culture

Gaurav Valani, Head of Talent,
In today’s market, employers have to attract the right talent that fits their brand and culture – but what are employers doing to ensure they’re adding someone who grows their culture?

In this keynote, you will learn:

  • Proven strategies that will ensure HR and Recruiting are putting their best foot forward as they begin to engage with the best talent
  • Five ways to coach hiring managers to attract the best talent in the marketplace
  • Finding a balance between hiring for cultural add and cultural fit


Gaurav Valani

Head of Talent

11:10 AM - 12:00 PM Town Hall: What’s Next for the Future of Retail People Strategy?

Ronda Sheffield, VP, Human Resources, Lowe’s Brandon Raasch, Director, Human Resources, West Marine
Before we wrap the event and return to our desks, our panel of HR thought leaders will lead an open discussion with the audience on what’s next for HR at retailers.


Ronda Sheffield

VP, Human Resources

Brandon Raasch

Director, Human Resources
West Marine

12:00 PM - 12:30 PM Grab & Go Lunch

12:30 PM - 12:30 PM End of HR Retail 2018